4 Roadblocks on the Highway to Publicity
4 ROADBLOCKS ON THE HIGHWAY TO PUBLICITY
What's Coming Between You and the Exposure You Deserve?
You have a dream.
It began, not in the middle of the night, but in one of those moments you'd never expected - at a meeting, over lunch, driving in your car, in the middle of a conversation. Inspiration struck and suddenly you knew - your dream is to reach, touch, help, maybe even inspire others with your message.
From the moment you awaken to the time your head hits the pillow, each decision takes you one step closer. Design, editing, registrations, printing - you're driving down the road that turns your dream into a book.
Just when you develop the confidence that your book is becoming a reality, you are struck by another dream.
This one begins with a garage full of books. After at least a dozen calls, you finally get the nod from a few wholesalers and bookstores. They'll carry your book -- just a few copies to start. Other publishers are scheduling book signings, interviews, an author tours, articles, and reviews.
You should be, too. But how?
You know a lot about one thing. That's why you wrote the book on it. Now you find out that you're supposed to be a publicity expert, too?
You don't have to be an expert to earn maximum exposure. But you must watch out for the 4 roadblocks that are coming between you and the exposure you deserve.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1. You aren't sure what to put in your Media Kit
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Publishers, authors, publicists and journalists all agree - you've got to have a media kit. But it seems like nobody agrees on what should be in it. Everywhere you turn, you find conflicting opinions.
Some media kits are elaborate and expensive. Since most publishers like you wouldn't describe their publicity budget as "elaborate," they must prepare media kits that can better be described as "shoestring" and simple.
There are at least 13 pieces or more that COULD be in your media kit.
The trick is choosing which publicity materials make the impression YOU
want to make within the budget YOU have available.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2. You don't have "Connections"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"It's not what you know, it's who you know."
Forget this tired, old cliché that you've heard a zillion times. You don't have to be a well-connected publicist to launch your book in the media. This is the information age! You can find the people who have the power to announce your book to your target market. You just need to know where to look.
Media lists are everywhere. Some are huge, expansive and expensive. Others are tiny, targeted and influential. Your mission is to find the right list with the right data for your campaign.
Here's my mantra: "It's not what you know, it's who you DON'T know . . . YET!"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3. You don't know the "3-in-1 Rule" of Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Repetition. Repetition. Repetition.
The "3-in1 Rule" of Marketing can make the biggest difference in the publicity you receive. It may take 18 contacts or more to secure your most powerful placements. But successful authors argue that it's worth the effort.
18 contacts? You bet. So, what are they?
Mailed Media Kits. Faxes. Phone calls. Emails. Advertising. Voicemail. Internet campaigns.
Every publicity program has a magical combination to create "3-in-1" Marketing that makes a lasting impression. Watch the momentum build (and the message spread) when you find YOUR magical combination.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4. You don't know 2 The Simple Secrets to Make Your PR Hit
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you knew that there were only TWO things standing between you and high-visibility PR, would you want to know what they are? Once you know, are you willing to take them on, head-to-head?
I believe you. So I'll let you in on the 2 Simple Secrets that transform your information from the ignored to the irresistible.
Persistence
Pleasantness
If you can commit to calling 10 media contacts every 10 days and have 10 pounds of enthusiasm in your voice, you will find that NOTHING stands between you and the attention your book deserves.
So, what's stopping YOU from getting the exposure you deserve? What's keeping that dream of getting maximum exposure from coming true?
Posted by:
Tami DePalma knows the sizzling "insider" secrets to get Maximum Exposure for your books at a minimum cost. Based in Arvada, Colorado MarketAbility has landed high visibility articles and interviews with the heavy-hitters like Live with Regis, Wall Street Journal, New York Times, Investor's Business Daily, US News and World Report, MAXIM, Woman's World (she's hit the front cover - TWICE!), thousands of radio shows, virtually every media outlet imaginable in Denver, and filing cabinets full of more impressive placements.
To find out more about how MarketAbility can get YOU publicity, please see:
www.marketability.com/hiredgun.html
What's Coming Between You and the Exposure You Deserve?
You have a dream.
It began, not in the middle of the night, but in one of those moments you'd never expected - at a meeting, over lunch, driving in your car, in the middle of a conversation. Inspiration struck and suddenly you knew - your dream is to reach, touch, help, maybe even inspire others with your message.
From the moment you awaken to the time your head hits the pillow, each decision takes you one step closer. Design, editing, registrations, printing - you're driving down the road that turns your dream into a book.
Just when you develop the confidence that your book is becoming a reality, you are struck by another dream.
This one begins with a garage full of books. After at least a dozen calls, you finally get the nod from a few wholesalers and bookstores. They'll carry your book -- just a few copies to start. Other publishers are scheduling book signings, interviews, an author tours, articles, and reviews.
You should be, too. But how?
You know a lot about one thing. That's why you wrote the book on it. Now you find out that you're supposed to be a publicity expert, too?
You don't have to be an expert to earn maximum exposure. But you must watch out for the 4 roadblocks that are coming between you and the exposure you deserve.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
1. You aren't sure what to put in your Media Kit
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Publishers, authors, publicists and journalists all agree - you've got to have a media kit. But it seems like nobody agrees on what should be in it. Everywhere you turn, you find conflicting opinions.
Some media kits are elaborate and expensive. Since most publishers like you wouldn't describe their publicity budget as "elaborate," they must prepare media kits that can better be described as "shoestring" and simple.
There are at least 13 pieces or more that COULD be in your media kit.
The trick is choosing which publicity materials make the impression YOU
want to make within the budget YOU have available.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
2. You don't have "Connections"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
"It's not what you know, it's who you know."
Forget this tired, old cliché that you've heard a zillion times. You don't have to be a well-connected publicist to launch your book in the media. This is the information age! You can find the people who have the power to announce your book to your target market. You just need to know where to look.
Media lists are everywhere. Some are huge, expansive and expensive. Others are tiny, targeted and influential. Your mission is to find the right list with the right data for your campaign.
Here's my mantra: "It's not what you know, it's who you DON'T know . . . YET!"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
3. You don't know the "3-in-1 Rule" of Marketing
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Repetition. Repetition. Repetition.
The "3-in1 Rule" of Marketing can make the biggest difference in the publicity you receive. It may take 18 contacts or more to secure your most powerful placements. But successful authors argue that it's worth the effort.
18 contacts? You bet. So, what are they?
Mailed Media Kits. Faxes. Phone calls. Emails. Advertising. Voicemail. Internet campaigns.
Every publicity program has a magical combination to create "3-in-1" Marketing that makes a lasting impression. Watch the momentum build (and the message spread) when you find YOUR magical combination.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
4. You don't know 2 The Simple Secrets to Make Your PR Hit
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you knew that there were only TWO things standing between you and high-visibility PR, would you want to know what they are? Once you know, are you willing to take them on, head-to-head?
I believe you. So I'll let you in on the 2 Simple Secrets that transform your information from the ignored to the irresistible.
Persistence
Pleasantness
If you can commit to calling 10 media contacts every 10 days and have 10 pounds of enthusiasm in your voice, you will find that NOTHING stands between you and the attention your book deserves.
So, what's stopping YOU from getting the exposure you deserve? What's keeping that dream of getting maximum exposure from coming true?
Posted by:
Tami DePalma knows the sizzling "insider" secrets to get Maximum Exposure for your books at a minimum cost. Based in Arvada, Colorado MarketAbility has landed high visibility articles and interviews with the heavy-hitters like Live with Regis, Wall Street Journal, New York Times, Investor's Business Daily, US News and World Report, MAXIM, Woman's World (she's hit the front cover - TWICE!), thousands of radio shows, virtually every media outlet imaginable in Denver, and filing cabinets full of more impressive placements.
To find out more about how MarketAbility can get YOU publicity, please see:
www.marketability.com/hiredgun.html
