BEA Book Expo America: Smart Strategies for Independent Publishers

Your best option for BEA is to exhibit with your distributor or an association
like PMA or SPAN. You can get your book in the show and, more importantly,
YOU in the door with a badge to walk the floor. As an independent publisher,
BEA is all about the connections you can make.

To REALLY make a splash at BEA and draw attention to your book in a big
way, you would need to spend $10,000 to do it right. If you're up for
that, give us a call and we can consult with you on how to do it. If not,
consider instead making a big splash in a smaller pond - at a regional
bookseller show.


HOW TO KNOW IF YOUR TRADE SHOW
WAS SUCCESSFUL
Determine the success of the trade show by how close you came to meeting
and exceeding your goals. So, the first step in knowing if you were successful
is setting up clearly defined goals before you go to the trade show. Use
these questions to help you determine your goals and monitor your success:


Sales and Leads
Number of contacts made?
Number of orders written?
Number of qualified sales leads?
Number of new distribution channels opened/solidified?
Number of leads converted to sales after the show?
Total revenue from sales?


Awareness Development
Quantity and quality of media coverage?
Number of industry contacts met?
Amount of literature/promotional items distributed?
(This should NOT be your number one factor of success!)


Current Customers
Number of sales initiated and closed to current customers?
Number of customers entertained?


Industry / Competitive
Number and value of seminars attended?
Amount of competitive information obtained?


Again, you can find out more about this amazing
Book Marketing Profit System at:


MarketAbility's Book Marketing Profit System