Press Release

How to Write a Powerful Headline


If at first you don't succeed, try a different cliché!

Many people ask us what "the twist" is. If you have seen our slogan for MarketAbility, perhaps you yourself have wondered.

When it comes to writing a powerful copy, "the twist" can be as easy as shucking corn in a hen house. Lucky for you, writing a great headline for your next media release can be just as easy.

If you are writing a media release, but just can't come up with that perfect headline, try this trick of the experienced copywriter. Take a well known cliché, then give it "the twist."


Some examples of great cliché-based media release headlines:

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Should I Shave or Should I Grow?
Job applicants wonder what their whiskers tell potential employers

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Something Old. Something New.
Something Borrowed . . . And a Toolbox!
Couples surprised by non-traditional secret to happy marriage

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Baby Gates and Cupboards and Electrical Outlets . . . Oh My!
3 strategies to stay one step ahead of your newly-mobile toddler

Here are a few places you can find great clichés -- the first submitted by Kim "Dr. DeClutter" Wolinski (www.DrDeClutter.com), the second is one of my favorites. Give them "the twist" and you'll have yourself some magical headlines:

Clichés make for great headlines

Choose from over 3,300 clichés

Hope these make you as happy as a hog in slop!