Will your book light a fire?

Terry Whalin has written a great post about a new book, Pyro Marketing, that is sure to light the marketing world on fire (pun intended). Here is a short exceprt of Terry's post:

Using the metaphor of fire, Stielstra has boiled the technique that he calls PyroMarketing into four steps: 1) Promote to the people most likely to buy (something he calls finding the driest tender), 2) Give the consumer an experience with your product or service (Touch Them with the Match), 3) Help them tell others (Fan the Flames) and finally 4) Keep a record of who they are (Save the Coals).

Read all of Terry's thoughts about this amazing new book.