Your Business Book

Marketing Your Business Book

In marketing your business book it is critical that you very clearly determine your target market. A business book geared toward corporate executives should be marketed very differently than a business book geared toward someone who works in an office.

There are many more publicity options for the "office employee" target market because there are more of these people. You can also reach them through the lifestyle back door. People's individual issues with the workplace are seen as lifestyle topics, not necessarily business topics.

The important thing to avoid is trying to use mainstream/lifestyle push for the corporate executive market books. It won't work.

One great thing about business books is the ability to have a bit higher cover price. Don't price yourself out of the market, but don't under price either.

Because we want to provide you with up to date resources we have created a website specifically for Marketing Business Books. You can check in often as we will add new resources as we find them.

Marketing Business Books