| If the thought of being on TELEVISION to market your book is appealing...
Your book will be great for TV if…
- Your topic is conversational
- It can have a humorous side
- Perhaps it is a bit controversial
- It has a visual element to it
- The expert/author has good on-screen presence – is “telegenic” and quick on their feet
- You often hear people talking about topics very similar to yours at work, in the line at the grocery store, at parties and get-togethers, etc.
- You can conduct exercises that can involve in-studio audiences (talk shows)
- There are two distinct sides to your issue and you would be willing to debate an opposing expert (news programs)
- You are willing to travel to appear on national television shows, even if that means paying for your own travel expenses
Common Topics for Television Appearances:
Unique, expert commentary on celebrities (including musicians, TV stars, movie stars, athletes, etc.)
Announcing results of a survey or top list (top foods to avoid, top vacation destinations for teens, etc.) Emotional/debatable topics (end-of life issues, extending or ending rights to a group of individuals, legislation being passed), etc.
So, how do you get on TV?
Do Local TV first. Once you are able to get a national television producer interested, the first request they will make is for your video. This means they want you to send them a video tape of you being interviewed on TV. If you don’t have video of you being interviewed in TV, you’d better find out how to make it happen.
The good news is that for most topics, this is easy to do. And you are the best person to do it! Getting on local television is simple, once you have tapped into these hidden strategies. Among seven amazing modules, you’ll find two specifically created to help you get more publicity in less time.
If you want to get on National TV and your budget is less than $500 (and don’t forget that you need that video tape, too!):
Harrison's Guide to the Top National TV Talk & Interview Shows
This awesome resource is never out of my reach. It is tattered and torn, written in and spilled on. And I wouldn’t call a single television producer without it in front of me. Harrison’s Guide reveals the “inside scoop” on how to give national TV producers what they really want. And when you give them what they really want, you’ll find that they REALLY want you!
 If you want to get on National TV and your budget is at least $3,000, do both of these things below – RIGHT NOW:
For both options, taking the first step is free and involves no obligation.
1) Request free info on the National Publicity Summit
There is simply no better way to meet more TV producers, face-to-face, one-on-one, than Steve Harrison's National Publicity Summit.
You get to personally meet over 70 top writers and producers for major magazines and TV shows like ABC's The View, 48 Hours, CNN, Fox News, MSNBC, Family Circle, Alternative Health, Live With Regis & Kelly, Time Magazine and more.
People often ask me if this is too-good-to-be-true. It is not. I have attended and even delivered a presentation to attendees on multiple occasions. The Summit is good AND true. Amazing success stories come out of every Summit. Will you have an amazing story to tell?
Attendance is by application and limited to just 100 attendees, to ensure everyone gets enough one-on-one time with the media.
Send us an email asking to be alerted when the next National Publicity Summit is appraoching.
2) Sign up for Annie Jennings’ Pay Per Placement PR service
Annie Jennings PR has NON-STOP demand for Experts to appear on National TV. It’s simple. They deliver a media placement to you or YOU DON'T PAY! Getting on national TV cannot be more effortless.
Go to their website, fill out the expert info form, and THEY WILL CALL YOU with media placements that are perfect for you!
It is not guaranteed you will ever get a call for a TV show, but the good news is that you won’t pay unless they do get you on a show.
NOTE: Annie prefers to work with authors published by a major publisher and who are HIGHLY credentialed in their field.
www.PayPerPlacementPR.com
 If you want to get on National TV (and other types of media too) and your budget is at least $3,000 per month and you are willing to commit to a minimum of six months; you should consider hiring a retainer-based publicist.
We would be happy to introduce you to the right publicist for you. As you know each publicist has a different topic specialty. Since we have worked with publicists for years we will be able to tell you who is likely to be a great match for you.
Just let us know you want an Introduction. We’ll review your HowToMarketMyBook Assessment information and send you an email with a list of at least three publicists we can recommend for you. We’ll also send each of them an email with your information about your book. That way when you call them they will already know who you are and what you are looking for.
 How does this work?
 If your budget is at least $15,000 and you want to be on TV news programs all across the country without having to travel:
A Satellite TV Tour is an excellent way to get coverage on guest segments of the top network affiliate TV news shows across the country – without traveling. This tool for reaching local markets capitalizes on the guest segments that many stations have as part of their morning, noon and evening news hours.
The “tour” takes place in a New York City TV studio and consists of interviews on television stations in twelve to sixteen different cities. The interviews are anywhere from four to eight minutes in length and are scheduled back-to-back so that the tour in its entirety will be completed within a two-hour period.
The stations we work with are local affiliates of the major networks (ABC, NBC,CBS, and FOX), as well as national news-feeds.
 How does this work?
 If you just want to get on Oprah:
10 Steps to Getting on Oprah
Did you know that there is a 10-step system for getting on Oprah? Sounds unlikely but there are strategies that top publicists use to consistently get their clients on the show. I know this may seem impossible for ordinary mortals, but once you know the behind-the-scenes inside scoop on how the top talk show in the country works, it's not as mysterious as it seems.
Many people who have appeared on Oprah have seen their businesses boom, become millionaires or best-selling authors--sometimes overnight. And it can do the same for you!
Get complimentary details, chapter excerpts and a table of contents here.
|