Using Radio Interviews to Sell Books
Radio interviews are often regarded as the easiest, fastest, and cheapest way to spread the message about your book. Some authors have even mastered the art of selling lots of books/products and making a decent living from radio alone. (Don’t miss it! When you get to the very end of this article you’ll find out how to get beyond “great interviews” and start selling more books!)
How can you be one of those who makes a decent living on radio?
You’re off to a good start.
In all, there are 210 markets (or geographic areas) across the United States, with multiple radio stations in each market, and multiple radio shows at each station.
There are more than 2,000 radio stations in the top 10 markets alone (New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas-Fort Worth, Washington, Atlanta, Detroit).
There are currently 1,845 shows in the most-listened-to morning show time slot of 5:00 am to 9:00 am. Within the top 10 markets, there are 407 morning shows in the time slot of 5:00 am to 9:00 am.
The opportunities for you to share your message on the radio waves are virtually limitless.
What can become confusing for many authors and publishers is how to get on these radio shows. There are so many opportunities - how do you ever decide what is right for you?
The key to getting on radio involves three words:
Repetition, repetition, repetition.
We’ve heard far too many authors say they wasted money on a company who wrote a media release and faxed it out . . . netting only 2-3 calls from producers.
Some authors chose to run a one-time-only listing in RTIR, thinking they will run more IF the ad works. Alas, they got only got a handful of interviews, RTIR is identified as another tool that doesn’t work, and the expert is beginning to wonder how all of these OTHER people are able to get on radio . . . and why s/he is not.
The answer is worth saying again:
Repetition, repetition, repetition. (Pun intended.)
There are SO many messages thrown at every single one of us, every single day: radio, TV, newspaper and magazine ads; bus stop benches, billboards, junk mail, etc. Advertising is at the grocery store (signage under our feet, coupons down the aisles, tagged to deli products, extra coupons at checkout, on the grocery carts), and at the ball game (the score board, lights going around the arena, remote control blimps, in parking lots and on the beverages we drink).
I’ve even seen taxis with ads for Taco Bell replacing their usual hub caps!
With so many messages, you can no longer expect that telling somebody about you, your book or your message ONE TIME is going to get them to recognize you, much less book you for their show. You’ve got to rise above the noise.
When you commit to promoting your book, commit fully. When it comes to marketing, anything that’s worth doing must be worth doing multiple times! That’s how you get results when getting on radio.
Your choice now is whether to book yourself on radio or hire out someone to get you booked.
I want to find out more about getting booked on radio shows.
I want to know how to make sure that
when I am booked on radio shows I actually sell books.
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