Publicity for Your Book

Getting results with the media . . . like baking a cake?

Any delicious publicity campaign will have many ingredients. Doing your "taste-test" before all of the ingredients are added is like leaving the flour out of a cake recipe, pulling the cake out of the oven after 4 minutes and proclaiming "this cake tastes awful!"

By following the recipe, adding all ingredients and keeping the campaign "in the oven" for the full time as recommended in your recipe, you CAN "Have your publicity cake and eat it too!"

Publicity for Books

Like most delicious recipes, a publicity campaign has many ingredients.

Judging its success before all of the ingredients are added is like leaving the flour out of a cake recipe, pulling the cake out of the oven after baking for 4 minutes and proclaiming "this cake tastes awful!"

Add all ingredients and baking the recommended time is how you can have your publicity cake and eat it, too!