Book Reviews? Or is there a better way to reach people through newspapers?

When most authors think about marketing their book, they think publicity.
And when they think publicity, they usually mean book reviews.

I gotta tell you. Book reviews are tough.

(Don't worry. We've got a better way. I'll show it to you in a minute . . .)

Why are book reviews tough to get? In order to get your book reviewed, book reviewers typically require that you submit it to the book reviewer FOUR TO SIX MONTHS BEFORE YOU PUBLISH YOUR BOOK!

Now I don't know about you, but most authors I talk to would like to start getting their book reviewed the day the book arrives in their warehouse (or garage, as the case may be). Most authors don't want to wait four to six months. They want it now.

Further, with 175,000 books published this year -- that's 479 books published every single day! -- this volume alone could send a book reviewer to the brink of insanity.

Say a newspaper book reviewer reviews 20 books each week. If they receive 479 books each day, that's 3,479 books per week. On numbers alone, thus means your book has one-half-of-one-percent chance of getting reviewed in the traditional manner (20 books reviewed / 3,479 books received). Since most book reviewers give preference to books published by "the big guys," if your book is independently published, your chances of getting reviewed by book reviewers is even smaller.

But I promised you that this cloud has a silver lining.

Here it is.

You CAN get your book FEATURED in newspapers. Tons of them!

And it's MUCH easier to do than getting it reviewed!

What's more . . . most authors notice that they sell more books when your book is featured than they do when their book is reviewed.

So how do you do it? Here's what we did for a few of our clients.

Rather than announce that your book has been released, as you would in a book review, you find what's newsworthy or helpful in your book, and write an article about it. Here are two examples.

~~~~~~~~~~
Donna O. Johnson
Guaranteed 4.0 Learning System

In the last month, we have received clippings from 18 newspapers featuring her book.

NOT -- New Book Released
INSTEAD -- 5 Tips to 'A'cing the Test

Does the thought of heading back to school, facing new teachers, and being confronted with the inevitable exam make your heart pound?

If you are determined to get past your fear and make better grades this year, you must learn how to check off anxiety and approach exams with confidence . . .

~~~~~~~~~~
Dr. David Janda
The Awakening of a Surgeon

In the last month, we've received clippings from 15 newspapers featuring his book.

NOT -- Surgeon Releases New Book
INSTEAD --
Is Your Child at Risk for Death from Heat Exhaustion?
Stay Safe on the Soccer Field
Seven Safety Tips for Children in Sports
and
Surgeon Takes a Swing at Preventing Sports Injuries


Why should YOUR book be "reviewed?"

(In your article, make sure to include your website and a specific, compelling reason to go there! See my previous post "How Can I Sell More Books?")

Have fun getting publicity for your book in newspapers!

To find out how we can help you with this, click here.

How Can I Sell More Books?

Have you ever done a great radio show, but couldn't quite put your finger on what the show actually accomplished?

Did people go to Amazon? You don't know.
Did they go to the bookstore? You don't know.
Did they go to your website? You might know.


Did enough of them give you money? No.


What happened?


I just got back from LA, where at the Magnificent Marketing Symposium I showed several speakers and authors how to avoid what most experts can't resist . . . Great Interviews / NO Book Sales.


Here are 3 Simple Steps to Make More Money from YOUR next radio interview:


1)
Have a WEBSITE with an easy to remember URL.

It should be easy to remember, easy to say, easy to spell.

EXAMPLES:

www.NoInjury.com
for "The Awakening of a Surgeon"

www.ParentingWithSuccess.com
for "20 Secrets to Success with Your Child"

www.YourMarriageFitness.com
for "Marriage Fitness"


2)
Offer a FREE Report

You would not believe what happened at the MMS presentation. After speaking for about 20 minutes, I marched up to a gentleman toward the back of the room and asked for his credit card. Right there in front of the whole room! He sat, stunned, staring me in the eye. He was NOT going to give me that card. Even though he had heard me speak for 20 minutes, knew the seminar organizers trusted me, and quite frankly, when you compare his shoes to mine, he could have run much faster than me had I decided to run with his precious plastic! He would NOT give me that card.

Will a similar thing happen when you do YOUR next radio show?
Will you have built a relationship strong enough for listeners who have never before met you to trust you with their credit card?

Probably not. When listeners have heard you for 5-7 minutes, they are not yet ready to trust you with their credit card.

But they WILL give you their EMAIL address . . . IF you give them something they want.

So the next time a radio host says to you "So, where can people buy your book?"

You say "You can get the book, AND you can get the special FREE report --7 Quickest Ways to Sell More Books -- at MarketAbility.com."

Notice that free report? It's not a free chapter. It's not an excerpt from a book. It's not a way to sign up for my newsletter or ezine.

It's specific and compelling, and it's something intriguing to the listeners of the type of radio show I would be interviewed on.


OTHER EXAMPLES:

FREE Marriage Assessment
and our Special Report,
7 Secrets To A Stronger Marriage


7 Questions to Ask the Coach or Trainer
to Keep Your Student Athlete Safe.


3)
Send Automated Profit Sequences

Did you know that it takes 7-11 times to make an impression before ANYONE EVEN REALIZES THAT YOU EXIST?

When people hear you on a radio show, that's one impression. When they visit your website, that's two. When they receive the free report you have written, that's three.

But you still don't exist until they hear about you at least four more times!

Selling more books, and spreading your message further and deeper, is as easy as sitting down and writing four more messages. If you have the right shopping cart, you'll be able to program these four messages into your "Auto Responders" and voila! You're making money from your website.

BTW, here's where to find The right shopping cart

Hope this helps. Happy book sales!