Your Book on National TV
QUESTION
I have 4-5 video clips of TV interviews I’ve done. How do I get mileage out of these? Should I put them on my web site on the home page? In the media section? Do visiting media people want to see this? What about consumers…is it good marketing to them, you think?
ANSWER
The list is almost endless of what you can do with your video clips. Deciding what from that list usually comes down to a combination of priority of your time and priority of your budget.
Putting on your website is GREAT, both for media and for visitors. However, if you have someone who does your website, do consider if the expected results will be worth that investment for you. Even if you do your own website, determine how long it will take to get your videos onto your site. Then again, compare what you expect this to accomplish with what you otherwise would spend your time doing if you were NOT nose in to your computer.
If you determine that the cost is not justifiable, just put on your website media page that video is available by contacting you.
Here are a few sites that have used video effectively:
www.TheDreamZone.com
Because of video on this website, Lauri landed another national TV show. First she got on The View and launched the video up there. Then she got into a newspaper in Hackinsack NJ. A Good Morning America producer read that article, visited her website, saw that she had done national TV and within weeks had her on Good Morning America.
www.NoInjury.com
You'll see how Dr. David Janda's Oprah appearance, and others, are prominantly featured. As a visitor, does this improve his credibility, help you to truse him and maybe even make you want to buy from him?
Whatever you do on the website, be sure to test it to make sure it impacts your sales in the proper manner. It may be that putting video on the first page impresses media but stalls buyers, causing your conversion ratio to tank. Then again, it is a trade-off!
Additionally, I would pick the top 5 national television matches from your Media Contact List and plan to spend about 30 minutes a week getting them interested in interviewing you.
1)
Call to pitch a timely angle, mention you have video and if you don't hear from them by (**date**) that you will send it to their attention. Let them know what the envelope will look like and to what address you are sending. This way they will connect your voicemail to the envelope when received, and if you have the wrong address, they may call to give you the proper address. Be sure your message is short, quick, to the point.
2)
Fuflill any requests from media contacts who you reach, or who call you back.
3)
On the date you mentioned to the media in step 1), send media kit including video to the remaining of five contacts, in the color of envelope you mentioned.
4)
One week after you place the kit in the mail, send them an email. Your subject line should be catchy, like your headline. Do NOT ask if they received the package until the very end of the email, when they are already interested in covering you. The email should be quick - one page or shorter.
5)
2-3 business days after your send your email, follow-up with a phone call. Again, do not start with "I'm following up to find out if you got the information I sent you." Instead, start with something timely, from THEIR point of view. "At the beginning of the year, the hot talk is all about losing weight. But before you know it, Valentine's day will be here. There IS a way to stay fit, both health-wise AND relationship-wise. Wouldn't you like to be the first to tell your viewers the 5 simple steps to a healthy relationship this Valentine's Day?"
6)
Follow-up a week later with an email.
7)
Follow-up a week later via telephone.
Many more timely tips - including the 7 quickest ways to sell more books - can be found here:
http://marketability.com/mx.html
I have 4-5 video clips of TV interviews I’ve done. How do I get mileage out of these? Should I put them on my web site on the home page? In the media section? Do visiting media people want to see this? What about consumers…is it good marketing to them, you think?
ANSWER
The list is almost endless of what you can do with your video clips. Deciding what from that list usually comes down to a combination of priority of your time and priority of your budget.
Putting on your website is GREAT, both for media and for visitors. However, if you have someone who does your website, do consider if the expected results will be worth that investment for you. Even if you do your own website, determine how long it will take to get your videos onto your site. Then again, compare what you expect this to accomplish with what you otherwise would spend your time doing if you were NOT nose in to your computer.
If you determine that the cost is not justifiable, just put on your website media page that video is available by contacting you.
Here are a few sites that have used video effectively:
www.TheDreamZone.com
Because of video on this website, Lauri landed another national TV show. First she got on The View and launched the video up there. Then she got into a newspaper in Hackinsack NJ. A Good Morning America producer read that article, visited her website, saw that she had done national TV and within weeks had her on Good Morning America.
www.NoInjury.com
You'll see how Dr. David Janda's Oprah appearance, and others, are prominantly featured. As a visitor, does this improve his credibility, help you to truse him and maybe even make you want to buy from him?
Whatever you do on the website, be sure to test it to make sure it impacts your sales in the proper manner. It may be that putting video on the first page impresses media but stalls buyers, causing your conversion ratio to tank. Then again, it is a trade-off!
Additionally, I would pick the top 5 national television matches from your Media Contact List and plan to spend about 30 minutes a week getting them interested in interviewing you.
1)
Call to pitch a timely angle, mention you have video and if you don't hear from them by (**date**) that you will send it to their attention. Let them know what the envelope will look like and to what address you are sending. This way they will connect your voicemail to the envelope when received, and if you have the wrong address, they may call to give you the proper address. Be sure your message is short, quick, to the point.
2)
Fuflill any requests from media contacts who you reach, or who call you back.
3)
On the date you mentioned to the media in step 1), send media kit including video to the remaining of five contacts, in the color of envelope you mentioned.
4)
One week after you place the kit in the mail, send them an email. Your subject line should be catchy, like your headline. Do NOT ask if they received the package until the very end of the email, when they are already interested in covering you. The email should be quick - one page or shorter.
5)
2-3 business days after your send your email, follow-up with a phone call. Again, do not start with "I'm following up to find out if you got the information I sent you." Instead, start with something timely, from THEIR point of view. "At the beginning of the year, the hot talk is all about losing weight. But before you know it, Valentine's day will be here. There IS a way to stay fit, both health-wise AND relationship-wise. Wouldn't you like to be the first to tell your viewers the 5 simple steps to a healthy relationship this Valentine's Day?"
6)
Follow-up a week later with an email.
7)
Follow-up a week later via telephone.
Many more timely tips - including the 7 quickest ways to sell more books - can be found here:
http://marketability.com/mx.html
