Successful Niche Marketing for a Book

Tom Nixon over at Small Press Blog has interviewed Michelle Dunn about her successful niche publishing venture. It is well worth a read to get some great ideas about book marketing and also a healthy dose of inspiration.

One thing in particular she says in the interview that is really powerful:

I would like to share that marketing your book is very hard, I think harder than starting a business, because it is a business, but so is the marketing. You can never stop marketing. Sometimes it will seem like you are wasting your time, postage, ink and paper. One day, I had a call from NPR. When I asked how they had heard of me, they said that someone in the office had an old copy of Ladies Home Journal and they saw my story in it. That was two-and-a-half years later. So keep on.

Congrats Michelle on all your hard work paying off. Thanks, Tom for sharing her story.