Sell more books on your website
Q:
How can I change my website to improve sales of my book?
A:
I have a couple of ideas already, but would love to know your conversion rate as the site is now. Can you tell me how many visitors you get per week and how many sales are generated from these visitors? If the weekly numbers are less than 300, please give me monthly figures.
Q:
The numbers are bad! I've had the site for about two months. I get about 900 visitors a month (30 a day) and the conversion rate so far is zero.
A:
First, I want to caution you to be certain that the numbers are correct. You are looking at VISITORS, not visits, right? If so, then you are right to be concerned about your sales.
OK, if you get 900 visitors per month you should be selling AT LEAST 9 books per month. That would be a 1% conversion rate. Ideally, you would go for 3-5%. Set your sites on 1% for now.
While it would seem like the answer is more complicated than this, what you need to do is re-write the copy you have on your site. Or hire a professional to write it for you.
In order to sell more books you have to change what your site says to visitors. You must grab them with a headline that immediately provides a huge benefit to them. Then your copy must lead them through what your book has to offer them. It also must make them respond emotionally to your words.
It is my guess that you already think you have done this. However, your visitors are telling you otherwise. They are not being convinced that your site offers what they are looking for. The good news is that 900 people per month are interested enough in your subject to click in – so getting site right should pay off nicely in book sales.
I am going to suggest a couple resources in a minute, but I want to offer a tip that almost always seems to make a huge difference in conversion.
Write your site to ONE person. Not to a large group of people. If you can, write it like a letter to one person in your target market. Think about what an individual person who is about to land on your website is thinking RIGHT BEFORE they click in. Then write to that one person and make them feel like they found exactly the answer they are looking for. If possible imagine an actual person you know and write to them as if they asked you, “How can I solve my problem?”
I know this seems like a big undertaking, but it is doable if you use some of the excellent resources available to you. Here are a few we recommend:
Instant Sales Letters
Yanik Silver
Instant Sales Letters is the best resource for writing your own sales letters. It makes it a fill-in-the-blank experience. Well worth the small investment.
www.marketability.com/salesletters.html
Red Hot Copy to Woo Your Target MarketA By-the-Numbers Guide to Writing Your Own Promotional Sales CopyLorrie Morgan-Ferrero
www.marketability.com/red-hot-copy.html
Dan Kennedy's Sales, Marketing and Advertising Tools
Free 6 lesson course on how to apply Dan's "Magnetic Sales and Marketing" techniques to increase your sales, profits, income and wealth.
www.marketability.com/dankennedy.html
Hope this helps.
