Kim Dushinski and Tami DePalma are partners of MarketAbility, Inc, the Denver-based marketing consulting firm for publishers, writers and authors.
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My sister loves booksignings.
A gathering of a large but intimate of people who have something in common. They share a secret. That secret is the knowledge, wisdom, even the fantasy … all told by one of their favorite authors.
And that alluring author who is so respected by these “groupies” is right there in the same room … about to put his or her pen onto each individual copy of the book!
How did it happen?
How did the bookstore know that author wanted to hold a booksigning?
Why did the bookstore choose that author?
How did it get scheduled?
How did the newspapers hear about it?
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How did they get so many people to show up?
(Could you get that many people
to show up at YOUR book signing?)
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Here are 8 steps authors and publishers can follow to hold a perfect booksigning:
1)
Ten Weeks Prior
Call booksellers to schedule book signings
2)
Six Weeks Prior
Coordinate marketing responsibilities with booksellers
3)
Five Weeks Prior
Facilitate book store with ordering books as necessary
4)
Four Weeks Prior
Send out media kits (get contacts from store)
5)
Two Weeks Prior
Follow-up with media, provide new information / angles, resend information as needed
6)
One Week Prior
Check with bookstore for sufficient quantities on hand
7)
Week of Event
Media Interviews
8)
At the Event
Pick up store newsletter for your files
Meet as many booksellers as possible
Have attendees sign up for your mailing list
***
What my sister didn’t know is that the author was just as thrilled to be in the group as were the groupies.
Why?
Because book signings are a fabulous way for authors to sell books, build blogs, cultivate loyal
buyers of future books and find people who share a common interest and passion.
And let’s face it.
Being the celebrity at a book signing delivers one of the true payoffs of all that hard work you did
writing and publishing your book.
But book signings are just one of many ways to sell books in bookstores.
If you want to know more about getting into bookstores, you might be interested in this:
Happy heart week!
- Get booked on radio shows
- Get your book on Oprah
- Looking for a publicist?
- Sell more books from your radio interviews.
- Work directly with magazine editors
- Get Paid to Speak at Colleges
- How much should I expect to spend on marketing my book?
- Publishing Association
Do what's right, the right way,
at the right time.”
- Arnold H. Glasgow
~
“Success is doing ordinary things
extraordinarily well.”
- Jim Rohn
~
"What would you attempt to do
if you knew you would not fail?"
- Robert Schuller
~
"Believe in yourself!
Have faith in your abilities!
Without a humble but reasonable
confidence in your own powers
you cannot be successful or happy."
-Norman Vincent Peale
