Book Marketing and Publicity

Resources for
Authors and Publishers

MARKETING TOOLS:

Shopping Cart
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33 Days to Online Profits
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Instant Sales Letters
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Days of Celebration - Timely Media Tie-ins
Order Celebrate Today
Celebrate Today! features 3,400 special days, weeks, months, and anniversaries that anyone can use to promote their products, locate meetings themes, plan a party, uncover story ideas, make lesson plans, motivate people, or find an excuse to take the day off. An indispensable almanac!

Order Special Events Data File
Over 13,800 special days, weeks, months, anniversaries, birthdays, and other events are now featured in the Special Events Data File database from which Celebrate Today is drawn. These data files can be used with any database program you enjoy working with on an IBM-PC, Macintosh, or compatible computer. Here are the basic fields included in this data file: dates of the event name of the day or event related topics (a coded field that lets you locate all events related to food, home, politics, computers, music, travel, or whatever) name of the sponsor (if any) the sponsor’s address the sponsor’s phone and fax numbers the sponsor's email and web site addresses a short description of the day or event

Radio-TV Interview Report
www.rtir.com
Welcome to rtir.com, the interactive version of Radio-TV Interview Report. This is the world's largest database of authors and experts who are available for live and telephone interviews on a wide range of subjects. Find out how we incorporate RTIR into our PR QuickStart Campaigns.

INFORMATION SOURCES:

Jenkins Group Inc.
www.bookpublishing.com
Jenkins Group, Inc., founded in 1988, provides a range of services to independent and small press book publishers. Headquartered in Traverse City, Mich., the company serves clients across the United States and internationally in the independent book publishing industry with marketing services to the specialty, non-traditional book market, a full range of custom book packaging and publishing services, and the informational trade journal Independent Publisher.

About.com
publishing.about.com/
From online marketing to remaindering books, the topics are endless, and the resource list is constantly changing. Check back often to see what's new, post to bulletin boards, suggest topics, and participate in chats. Make this your community and your first stop when you surf the web.

John Kremer, Open Horizon Publishing
www.bookmarket.com
Open Horizons Publishing Company publishes books and newsletters about book marketing as well as other books on subjects of interest to the publisher.

Dan Poynter
www.parapublishing.com
Book Writing and Publishing Resources

Midwest Book Review
www.midwestbookreview.com
A major Internet and web resource for publishers, librarians, booksellers, and book lovers of all ages and interests.

ORGANIZATIONS:

SPAN
www.SPANnet.org
SPAN is a new nonprofit professional trade association that will show you how to make -- and save -- money. Here you'll discover complete details to help you become more successful.

PMA
www.pma-online.org
Publishers Marketing Association Online
The largest non-profit trade association representing independent publishers of books, audio, video and CDs.

ABA
www.ambook.org
Bookweb, the American Booksellers Association site.

PRINTERS:

BookMasters
www.bookmasters.com
BookMasters, Inc. is a full-service book manufacturer with ONE-STOP SHOPPING capabilities. We specialize is one-color books, with soft and hard cover bindings, and serve the short to medium run market. We provide "ship only" and "full-service" order processing through our fulfillment division, which includes an "800" Call Center with invoicing, accounts receivable, collection and management services. AtlasBooks.com, our Internet bookstore allows secure ordering in addition to presenting complete web page design.

BooksJustBooks
www.booksjustbooks.com
Major Publisher Book Printing Prices for the
Small Press and Self-Publisher
A subsidiary of RJ Communications, BooksJustBooks.com offers a one-stop resource for the small press and independent self publisher. Book printing press time is bought in "bulk" and resold at or below the current major publishing market price.

1stBooksLibrary
www.1stbooks.com
1stBooksLibrary can publish your manuscript as a paperback, hardcover, or electronic book and make it available through more than 25,000 bookstores worldwide!

FirstPublish
www.firstpublish.com
FirstPublish, Inc. take care of your publishing needs while you bask glory of becoming a published author! At FirstPublish we provide you with the publishing, distribution and marketing services you need to get published – all while you retain the rights to your book.

ETC.

IAS Training
www.iastraining.com
IAS Training is committed to helping salespeople and sales managers through teaching salesmanship, customer service skills, communication techniques, and sales management systems. We offer books, audio tapes, live seminars and in-house consulting.

Amazon.com
www.amazon.com/publishers
Publishers' Guide to Submitting Materials

Bookwire
www.bookwire.com/
With detailed information on thousands of titles, authors, and publishers, and thousands of annotated and intelligently organized links to book-related sites around the world, BookWire is the web's most comprehensive and thorough guide to book information.